Sarah Reynolds, Creative Director

I have spent the last 30 years working in the creative food industry, beginning my career as a packaging designer for Marks & Spencer. It was there that I discovered my passion for food photography, which led me into art direction and eventually into my current role as Creative Director. I have been working in the creative food industry for the last 30 years. Starting as packaging designer for M&S where I  found my passion for food photograhy working as an Art Director and now as a Creative Director. 

  • Concept Development – Transform briefs and strategic insights into bold, original creative concepts with clear visual direction.

  • Visual Storytelling – Build engaging narratives through imagery, typography, layout, and motion design to connect with audiences on an emotional and visual level.

  • Creative Leadership – Lead and inspire multidisciplinary teams—designers, illustrators, photographers, and videographers—encouraging collaboration, innovation, and excellence.

I believe success comes from building strong working relationships and clear communication with account directors, photographers, prop stylists, food stylists and florists.

“Working with Sarah is a real pleasure, she is calm and professional and cares deeply about the job. She has an excellent eye for design and I value her input and experience whenever we work together.

Her enthusiasm, good humour, people skills, and patience are always an asset on any commission we under-take together and we always miss her when the job has finished.”

Gareth Morgans
Food Photographer

“I have had the pleasure of working with Sarah over the past few years on numerous briefs. I regard Sarah as one of the most hard working, and conscientious art directors who has an impeccable eye for detail. Sarah will always strive for perfection in every shot, representing the client’s needs whilst simultaneously working towards imagery which is progressive and beautiful. She is one of the nicest people to work with and always arrives at the studio with a big smile and brimming with enthusiasm. Sarah is a real joy to work with!”

Jonathan Gregson
Food & Travel Photographer